We recently worked with Mediaplanet UK on the 2018 Digestive Wellness Campaign. A printed publication was enclosed within every copy of The Guardian newspaper and the content is available online.
The campaign includes exclusive content from key thought leaders and looks at digestive disorders and the importance of public understanding in ending stigma.
Digestive conditions like Crohn’s disease and Ulcerative colitis cause children to miss out on very important parts of childhood and need to be as well understood as asthma and diabetes.
CICRA CEO Nick Posford contributed a piece on how public ignorance stigmatises children with inflammatory bowel diseases like Crohn's and colitis.